Enlarged Pictorial Plan of London - Chas Baker & Co Ltd - 1912
This map is an example of mass-marketed maps in the early 20th century of which few survive. It is a pictorial plan of London from 1908, published by the famous gentlemen's clothing company Chas Baker & Co Ltd. It is also an early example of the effective advertising and marketing strategy of using maps to expose the public to a company’s name and goods.
From about 1864 until at least 1939 Chas Baker & Co Ltd were a large and forceful presence in the world of Gentleman’s Clothing. With a head store spanning four buildings in High Holborn and with at least eight other London premises by 1913, they were a dominant feature on the vast London landscape. This menswear label is still in operation today.
This fascinating folding pictorial map of London was one of a series dedicated to and featuring the city, depicting it from Kensington Palace to London Docks. With publishing starting in the late 19th century by the prestigious publishing house Bartholomew, the first map was called London towards the close of the 19th Century, and appeared in 1892.
This 1912 edition, called London in the Beginning of the 20th Century shows the changes which had taken place within a few years during a period of rapid growth. From the early 19th century to the beginning of the 20th, the population of London had grown from 1 million to 6.7 million.
The map is rich in detail and provides much information regarding historical architecture which was still extant in early 20th century London. London’s generous regions of open space, its parks and gardens are all well-defined. The reverse of the map features lovely advertisements from Chas. Baker & Co.’s menswear, with glimpses of the clothing and accessories carried by the company, along with a street map of central London.
The maps were printed by Bartholomew on a frequent basis and usually in vast quantities of up to 30,000 per batch, with a new batch ordered at least once a year and often twice. Beautiful and eye-catching, the map captures and conveys much of the essence of London at the beginning of the 20th century.
The firm Chas. Baker & Co. was a large and forceful presence in the world of Gentleman’s clothing in late Victorian England. With a head store spanning four buildings in High Holborn and an additional eight other London premises by 1913, they were a dominant feature in men’s clothiers on the vast London landscape. Innovative and possessing a good eye for aesthetic and design, they used these talents to great advantage in advertising. This striking map bearing their name could be bought in all their stores.
As this map was supplied as a supplement, many haven’t survived. This folding map has splits to several of the folds but when flat, these are barely noticeable. Sticky tape marks to the border frame outside the map. Would look great framed.
Grading and pricing commensurate.
This map is an example of mass-marketed maps in the early 20th century of which few survive. It is a pictorial plan of London from 1908, published by the famous gentlemen's clothing company Chas Baker & Co Ltd. It is also an early example of the effective advertising and marketing strategy of using maps to expose the public to a company’s name and goods.
From about 1864 until at least 1939 Chas Baker & Co Ltd were a large and forceful presence in the world of Gentleman’s Clothing. With a head store spanning four buildings in High Holborn and with at least eight other London premises by 1913, they were a dominant feature on the vast London landscape. This menswear label is still in operation today.
This fascinating folding pictorial map of London was one of a series dedicated to and featuring the city, depicting it from Kensington Palace to London Docks. With publishing starting in the late 19th century by the prestigious publishing house Bartholomew, the first map was called London towards the close of the 19th Century, and appeared in 1892.
This 1912 edition, called London in the Beginning of the 20th Century shows the changes which had taken place within a few years during a period of rapid growth. From the early 19th century to the beginning of the 20th, the population of London had grown from 1 million to 6.7 million.
The map is rich in detail and provides much information regarding historical architecture which was still extant in early 20th century London. London’s generous regions of open space, its parks and gardens are all well-defined. The reverse of the map features lovely advertisements from Chas. Baker & Co.’s menswear, with glimpses of the clothing and accessories carried by the company, along with a street map of central London.
The maps were printed by Bartholomew on a frequent basis and usually in vast quantities of up to 30,000 per batch, with a new batch ordered at least once a year and often twice. Beautiful and eye-catching, the map captures and conveys much of the essence of London at the beginning of the 20th century.
The firm Chas. Baker & Co. was a large and forceful presence in the world of Gentleman’s clothing in late Victorian England. With a head store spanning four buildings in High Holborn and an additional eight other London premises by 1913, they were a dominant feature in men’s clothiers on the vast London landscape. Innovative and possessing a good eye for aesthetic and design, they used these talents to great advantage in advertising. This striking map bearing their name could be bought in all their stores.
As this map was supplied as a supplement, many haven’t survived. This folding map has splits to several of the folds but when flat, these are barely noticeable. Sticky tape marks to the border frame outside the map. Would look great framed.
Grading and pricing commensurate.
This map is an example of mass-marketed maps in the early 20th century of which few survive. It is a pictorial plan of London from 1908, published by the famous gentlemen's clothing company Chas Baker & Co Ltd. It is also an early example of the effective advertising and marketing strategy of using maps to expose the public to a company’s name and goods.
From about 1864 until at least 1939 Chas Baker & Co Ltd were a large and forceful presence in the world of Gentleman’s Clothing. With a head store spanning four buildings in High Holborn and with at least eight other London premises by 1913, they were a dominant feature on the vast London landscape. This menswear label is still in operation today.
This fascinating folding pictorial map of London was one of a series dedicated to and featuring the city, depicting it from Kensington Palace to London Docks. With publishing starting in the late 19th century by the prestigious publishing house Bartholomew, the first map was called London towards the close of the 19th Century, and appeared in 1892.
This 1912 edition, called London in the Beginning of the 20th Century shows the changes which had taken place within a few years during a period of rapid growth. From the early 19th century to the beginning of the 20th, the population of London had grown from 1 million to 6.7 million.
The map is rich in detail and provides much information regarding historical architecture which was still extant in early 20th century London. London’s generous regions of open space, its parks and gardens are all well-defined. The reverse of the map features lovely advertisements from Chas. Baker & Co.’s menswear, with glimpses of the clothing and accessories carried by the company, along with a street map of central London.
The maps were printed by Bartholomew on a frequent basis and usually in vast quantities of up to 30,000 per batch, with a new batch ordered at least once a year and often twice. Beautiful and eye-catching, the map captures and conveys much of the essence of London at the beginning of the 20th century.
The firm Chas. Baker & Co. was a large and forceful presence in the world of Gentleman’s clothing in late Victorian England. With a head store spanning four buildings in High Holborn and an additional eight other London premises by 1913, they were a dominant feature in men’s clothiers on the vast London landscape. Innovative and possessing a good eye for aesthetic and design, they used these talents to great advantage in advertising. This striking map bearing their name could be bought in all their stores.
As this map was supplied as a supplement, many haven’t survived. This folding map has splits to several of the folds but when flat, these are barely noticeable. Sticky tape marks to the border frame outside the map. Would look great framed.
Grading and pricing commensurate.
Code : A482
Cartographer : Cartographer / Engraver / Publisher: Chas Baker & Company
Date : Publication Place / Date - 1912
Size : Sheet size: Image Size: 99 x 46.5 cm
Availability : Available
Type - Genuine - Antique
Grading B+
Where Applicable - Folds as issued. Light box photo shows the folio leaf centre margin hinge ‘glue’, this is not visible otherwise.
Tracked postage, in casement. Please contact me for postal quotation outside of the UK.